Honest answers.
The questions owners actually ask — answered straight, including the uncomfortable ones.
Are these real, operating hotels?
No. YMME is pre-launch with no operating portfolio yet. Sokol, Nomad and Roots are illustrative archetypes; every figure is a model, not a result.
Do I keep my own brand?
Yes — on Light and Soft your property keeps its name and identity; YMME stays behind the scenes. Full uses the YMME brand.
What does it cost?
4% of GRR (Light), 5.5% (Soft), 6.5% + equity (Full). No hidden marketing, reservation or IT surcharges. Tailored per property.
Can I exit?
Yes — exit if agreed KPIs are missed. Exact terms are set in the agreement, tailored per property.
Who owns the guest data?
You do. Not sold or shared without consent, with a full export on exit. See Data & Security.
Where does my data live?
Under Republic of Armenia jurisdiction (HO-49-N), with GDPR for EU guests; designed to avoid US hyperscaler lock-in.
Is the +10% ADR a guarantee?
No — a modelled target, not a promise. Pre-launch we won't guarantee a number we can't yet prove. You get a tailored projection in 24h.
What actually works today?
The product: live demos of Keiront and Hostyki, the model, and a team that has built hospitality tech before.
Which properties fit?
Independent or boutique, 15–200 rooms, in CIS / Asia / Africa / LATAM, owned by people who want to keep their brand.